Welcome to EVOKE Research
We show you the world through your customers' eyes.
Sure, what they think is important. But how they feel and what they do is often the deal-breaker. Learn More
Research rooted in grounded theory. From transcripts to insight in 4 simple steps. Learn More
Our “show and tell” reports are interactive presentations as dynamic as the focus groups themselves. Learn More
Specializing in qualitative research, EVOKE Research Group is a Calgary-based multidisciplinary consulting firm offering a range of market research solutions.
Our focus is account management research with an emphasis on:
- brand equity evaluation
- market positioning studies
- corporate reputation audits
- communications strategy assessment
- product testing and optimization
- stakeholder research, including B2B, consumer, and employee satisfaction studies
We boast a combined expertise in agency-side marketing, product design, advanced qualitative analytics, discourse analysis and ethnography.
With a wide range of proprietary projective techniques and an extensive toolkit of individual and team-based approaches, our unique qualitative research methods will help solve your most challenging marketing, branding, and strategic issues.
More than simply content. It's a conversation.
You're probably familiar with the typical focus group process. Assemble the group. Record the responses. Deliver a handsome coil-bound report or digital presentation.
The EVOKE difference, however, takes you much further, handing you the insights and analysis you need, plus offering you an engaging interactive tool, the EVOKE Video Vignette®.
As account planners and strategic researchers skilled at building the link between your customers and your marketing team, we take a consultative approach in all of our market research initiatives. We work with our research partners and clients every step of the way: from discovery and outlining objectives to project design, analysis, reporting, strategic recommendations and implementation.
Your customers don't have answers. They have perceptions, preferences, and biases shaped by experiences with you, your policy, your products, and your brand.
Your customers are in a dialogue with your brand every day. EVOKE steps confidently into that conversation, extracting and analyzing the opinions that matter most.