Evoke Research


Research Reports you hear and watch.

Reading optional.

EVOKE's research is presented in a simple, straightforward fashion, making it easy for clients to glean the insight they need to become more aware, responsive and ultimately more profitable in today's competitive landscape.

In addition to the unique qualitative techniques we employ, the EVOKE difference can also be seen in the work product, outcomes, and outputs.

Watching is the new reading.

No matter how good a research report is, no matter how valuable the insight, not every executive has the time to read an executive summary. But ask management to watch your customers laughing. Or yelling. Or complaining. Or complementing. EVOKE Video Vignettes® will keep your executive engaged.

Share the interactive reports online.

You can move these EVOKE Video Vignettes easily through your organization via our secure online video repository — and deliver your customers’ opinions directly to your marketing, sales, production, or customer service team.

 

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Tell by showing

Bringing your customers’ unbridled opinions, conveyed complete with body language, will keep your organization grounded more solidly than a weighty 100 page report.
Click to watch a sample EVOKE Video Vignette®.


Analytical specialities, techniques, and methodologies include:

- Grounded theory
- Semiotics
- Discourse and content analysis
- Symbolic interactionism
- Video vignettes/video summaries
- Interactive reports
- Word clouds / collocate clouds
- Keyword metadata analysis
- Qualitative data visualization

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